Hard Rock Cafe Florence

Dante, Boccaccio, Botticelli, Machiavelli, Da Vinci, Michelangelo… were all unlucky enough to have lived in Florence long before the Hard Rock Cafe Florence opened. Thankfully, you can feast at Italy’s newest Hard Rock Cafe, which is located in a former cinema, and enjoy delicious American fare while admiring a memorabilia collection that would have dazzled even the great masters themselves. See a Cavern Club membership card signed by all four Beatles and rhinestone-covered trousers worn by Michael Jackson during the 1981 Triumph tour and much, much more.

Like all great revolutions, the Hard Rock Cafe wasn’t meant to succeed. It was 1971 and as the Swinging Sixties had given way to the Super Seventies, fashions and tastes were changing. Two hungry young Americans were in London and couldn’t find a decent place to eat a decent burger… so they opened up a joint in the English capital. Their landlord didn’t think it would last and gave them just a six-month lease. Four decades later, there almost 200 Hard Rock Cafes in more than 50 countries worldwide.

The first T-shirt hit the streets in ‘74 and the first piece of memorabilia came, fittingly, by chance in ‘79 when Eric Clapton asked to hang his Lead II Fender guitar over his favourite bar stool and thus mark as his spot. Today, the rock 'n' roll collection has more than 74,000 pieces and is the largest of its kind. By 1982, the Hard Rock Cafe had gone global and the rest, as they say, is history (that’s still being written)!

Vinyl Menu:
Choice of one of Hard Rock burger or Hard Rock cheeseburger, or veggie burger or Caesar salad
Choice of coffee, tea or soft drink

Gold Menu:
Choice of one of Hard Rock burger or Hard Rock cheeseburger, or veggie burger or honey mustard grilled chicken sandwich, or hickory Bar-B-Que chicken or chicken Caesar salad
Hard Rock Cafe signature ice cream
Choice of coffee, tea or soft drink

Diamond Menu:
Lil Caesar or side house salad
Choice of twisted mac & cheese or full rack of Bar-B-Que ribs, or Hard Rock cheeseburger or bacon cheeseburger, or hickory Bar-B-Que chicken or veggie leggie, or classic chicken Caesar salad or legendary burger
Hot fudge sundae
Choice of coffee, tea or soft drink

Platinum Menu:
Three tupelos or side house salad
Choice of legendary burger or veggie burger, or Hard Rock cheeseburger or bacon cheeseburger, or Greek salad with shrimp or full rack of Bar Bar-B-Que ribs
Grilled wild Alaskan sockeye salmon or New Yorks strip steak, or hickory Bar-B-Que Chicken or twisted mac and cheese
Chocolate cake or mini-desserts
Choice of coffee, tea or soft drink

Meeting/pick-up point: No.1 Via Brunelleschi.
Start/opening time: Midday.
End/closing time: Midnight from Sunday to Thursday and 1am on Friday and Saturday.

Via Brunelleschi 1

Meal

Diamond Menu