Book your 2025 & 2026 adventures Risk free.

Vinaino Tour

Are you tired of visiting museums and seeing Renaissance art? Would you like to taste the flavours of Florence, to discover the traditions and the humanity of our town through the eyes of the local people, and, most of all, is it not the right time for a couple glasses of wine? This is the Vinaino Tour (a vinaino is an old street wine vendor), a “goliardic” tour to discover Florence with new eyes and pass your time in  good company. The right tour for right travellers, with the right tour guide of Florence. What we see together:

  • The Old Market. We will step back into a Florence of street merchants, tradesmen, groceries, marketplaces and brothels, where selling some meet without paying duty or revealing to foreigners merchants the undisclosed secrets of silk dyeing could deal you a public flogging in Old Market (Piazza Repubblica)… One of the oldest market of Florence took place in front of Strozzi Palace: this is why in the past this area was called Piazza delle Cipolle, i.e. “Onions Square”.
  • The New Market. ThisLoggia was built around 1547; originally, silk and precious items where sold here, followed by the famous Florentine straw hats from 1800. Dishonest merchants and debtors were punished here with the so-called “acculata” (we will explain to you what it litterary means in Italian, but nothing pleasant at all!) .
  • The Ponte Vecchio. Maybe not many people know that it has a very special story: in 1442, the City authorities ordered thebeccai (butchers) to move and gather in the shops on the old bridge to separate them from the city centre and protect the beauty and life of the city itself….
  • Piazza della Signoria. This area, where the Uffizi were built, was once a popular area with narrow streets, chiassi (small narrow streets), and homes with many levels crowed with poor people. There were also many craft shops (bakers, potter makers and wine makers). In addition, the area was animated by several prostitutes and a famous inn called della Baldracca (Inn of the prostitute). In Via dei Neri, we will stop at one of the oldest wine inns of the city, where we will relax drinking a gottino (local measure glass) of wine (better if it’s a Chianti!) and eating a crostino or some cheese, as all the Florentine people do since ages.
  • The Buonuomini Oratory. It was the firts seat of the Winemakers’ Guild, that was founded in 1293 with a precise statute, that prohibited gambling and prostitution in the wine inss, the owners were not allowed to sell salty food that could invite some thirsty custom to drink too much wine, wine taverns had to be not too close to places of worship. We will discover some unique and hidden Renaissance frescos in the little oratory, seat, later on, of a brotherhood that aimed to help decayed families embarassed of begging in public (the so-called “poor ashamed”).
  • The “buchette del vino” (wine hatches). We go and look for the proper places where wine was sold directly in the past. Wine and oil surplus of the rich Florentine families (such as the Frescobaldi, Antinori, Pandolfini,etc.) were brought to the city and kept in the cellars. At the height of the cellars, small doors were opened so as to let just a small glass or at the maximum a flask of wine go through. Although the small wine hatches are no longer used today, it is still possible to see them in Florence, and most are well preserved.
  • Piazza San Giovanni. We will admire Giotto’s bell tower, where all the human activities are displayed, such as masonry, pharmacy, weaving and oratory. In the square we will also see one of the oldest Italian institutions: the Venerabile Arciconfraternita della Misericordia di Firenze.
  • The Mercato Centrale (Central Market). In the 19th century, following the significant increase in Florence population and the destruction of the old market to have Piazza Repubblica, there was a high need for bigger markets. The architect who had designed the Vittorio Emanuele II Gallery in Milan was hired to realize the Central Market. Here, we will toast with the last gottino and maybe a lampredotto sandwich (lamprey…sounds bad, tastes good!) to round off our walk and experience the real Florentine tradition.
Guided tour of the historical centre of Florence with a professional guide
10 euros per each person for the wine tasting plus typical Tuscan snacks at 3 "vinaini" (wine street vendors).
For cancellation up to 3 days, a full refund will be given. For cancellation up to 1 days, 50% refund will be given.
At AdventureHero, we love to trek!